A collection of social-first campaigns crafted through creative direction, product styling, photography, packaging, and digital marketing assets.
— PROJECT NAME
Summer Market
— ROLE
Video Production Art Direction
Graphic Design
Branding
— DATE
13/08/2025
A seasonal campaign developed to introduce the Summer Market collection through a unified visual identity. From concept development and art direction to packaging, product styling, photography, and social media, every element was created to deliver a memorable retail experience.
— PROJECT NAME
The Art of Gifting
— ROLE
Art Direction
Graphic Design
Branding
— DATE
03/01/2026
Developed for the Ramadan and Eid season, this campaign embraced a contemporary Middle Eastern aesthetic through warm neutral tones, natural limestone textures, and soft palm shadows. The collection combined creative direction, product styling, photography, packaging, and visual storytelling to celebrate the spirit of gifting with understated elegance.